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We know there's more than history in Detroit — there is a future. That's why Shinola is there. Making an investment in skill, at scale — bringing back manufacturing jobs to this storied American city. The brand's production combines meticulous hand-assembly with the most advanced technology available to ensure the watches are beautiful and built to last. Crafted by skilled artisans with a tremendous pride in their work, they are reclaiming and defining American luxury through American quality. 

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